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Startups are innovative businesses which have the potential to change the course of an industry and make an impact. They often begin with a small amount of capital and quickly grow to be profitable, with the most successful ones eventually becoming unicornsbusinesses valued at more than $1 billion.

Many startups are tech-related, but they can be found in all industries. Some, such as Slack focus on the communication of employees while others, like Instacart are delivery services for groceries. Successful startups, regardless of their business models, generally offer a new solution to problems that customers don’t know they have.

The process of starting a business involves a lot of hard work and risk, but the rewards can be enormous. There are a variety of resources available for those looking to establish their own company. Some startups receive seed financing from accelerator programs such as Y Combinator while others gain momentum through funding and guidance from VCs or angel investors. More than 90% of startups fail. It’s crucial to take steps to lower your chances of being one of those.

Some of the most effective business ideas for newbies include consumer products, services and eCommerce. A coffee shop, for example, is a low-cost startup that offers a wide range of goods and can earn significant profits each month. A company that assists people to book and locate living spaces could also be a profitable business with a low cost.